Upfirst Pricing 2026: Per-Call Plans, Free Short Calls and the Scale Price

Upfirst starts at $24.95/month (30 calls), and 5 three-minute calls a day cost $119.95 a month on its cheapest plan for that volume (prices checked October 26, 2026). It counts calls, not minutes, and some calls do not count at all: anything under 15 seconds, spam and tests.

Upfirst pricing plans

Prices checked against each vendor's own pricing page on October 26, 2026.

Our arithmetic: each vendor's cheapest published plan for that volume plus its published overage, at 3-minute calls. Taxes, setup fees and add-ons are not included. How we price.

Every plan has the same features: "The main difference between each plan is the number of included calls" (help.upfirst.ai, read October 27, 2026). Pro and Scale add white-glove onboarding, custom integration help and a priority support queue.

Above 600 calls a month the pricing page lists "Custom", "Volume pricing, tailored to you".

The Scale price: two numbers for one plan

Upfirst's pricing page shows Scale at $299/month for 600 calls (upfirst.ai/pricing, read October 26 and 27, 2026). Its help center pricing FAQ says: "For the Scale plan: $299.95/month" (help.upfirst.ai, read October 27, 2026).

Our index follows the pricing page. Check the amount at checkout before you pick Scale. No number on this page for 3, 5 or 13 calls a day uses Scale.

What Upfirst costs at 3, 5 and 13 calls a day

The table adds 50, 200 and 300 calls a month to show where Upfirst switches plans and where Pro's calls run out:

At 3 calls a day Premium fits exactly: $59.95/month for 90 calls. At 5 a day the cheapest route is still Premium, plus 60 calls at $1.00 a call. By 200 calls Pro, $159.95/month for 300 calls, costs less than Premium plus overage. Its 300 calls cover 10 a day; at 13 a day the 90 calls past them cost $0.75 a call.

At 5 a day each call costs $0.80 a call, more than at 3 a day, because overage calls cost more than bundled ones.

How Upfirst counts a call

• Billing unit: Per call
• Rounding: Per call; calls under 15 seconds not billed
• Time billed beyond the call: Per call, duration not billed
• Spam and short calls: Spam, robocalls and silent calls not billed
• Setup fee: None stated; the help center says setup help is included
• Contract: Month-to-month or annual; no notice period
• Trial: 14 days free, no card

The pricing page FAQ: "We also don't bill for calls under 15 seconds or calls where the caller never speaks"; pocket dials included. Spam, telemarketing and robocalls "don't count against your plan", and both kinds are labeled in the call log (upfirst.ai/pricing, read October 27, 2026).

Spam filtering is a setting. The help center says it "can be filtered automatically under Contacts → Blocked → toggle on Detect and block spam calls" (help.upfirst.ai, read October 27, 2026). Check it is on.

Test calls from a number you register as your test line are "always free" (same article). Call length does not matter: a 9-minute call counts once.

What Upfirst connects to

Every plan card lists "Zapier integration", described as "Push caller details into your CRM and thousands of other apps" (upfirst.ai/pricing, read October 27, 2026). See AI receptionist integrations for the tool-by-tool view.

Annual billing: a year of calls in one bucket

Annual plans run 20% below monthly, and Upfirst changes how calls count. The help center: "you are given a bucket of calls at the beginning of your plan and can use them throughout the year."

Its own example: "you receive 28 calls in one month, and the next you receive 32 calls, you aren't charged overages for those extra calls". On Pro the year costs "$1,536/year (which averages to $128/mo)" (all help.upfirst.ai, read October 27, 2026).

For a seasonal business that is the real difference. A monthly plan bills overage in the busy month even if the quiet months go unused.

Fees, contract and trial

• Setup fee: none published; "There is no need to pay extra for add-ons." (help center)
• Contract: "No. You can cancel, upgrade, or downgrade anytime, no questions asked." (pricing page FAQ)
• Cancelling: "Your plan will end at the end of your current billing period." Upfirst may then "offer a partial refund on your last payment" for a feedback call (help.upfirst.ai, read October 27, 2026).
• Trial: 14 days, "no credit card required when you sign up" (help center), and "You can forward real calls" (pricing page).
• Your number: forward your existing line "with no porting required", or port it: "we'll help you do it at no extra charge." (pricing page)
• Extra agents: "Additional agents are $9.95 per month each", and "calls from every agent count toward the same plan allowance." (help center)
• After you leave: the terms give "ninety (90) days to export your Customer Content" before deletion.

Quotes from upfirst.ai/pricing, the pricing FAQ and the terms of service, all read October 27, 2026, unless named otherwise.

The catch

1. A short call costs as much as a long one. Past 15 seconds, a 20-second call asking your opening hours counts the same as a 9-minute booking. A line of quick questions uses the bundle fast.
2. Overage is the dearest call on the plan. Starter's extra calls cost $1.50 a call, against $24.95 ÷ 30 calls = $0.83/call inside the bundle.
3. Repeat callers pay every time. A customer who calls three times about one job is three calls. Goodcall, by contrast, bills each caller once a month.
4. The terms are not where the billing rules are. Upfirst's terms of service carry no billing, renewal or refund clauses, and Upfirst may modify them "at any time and without prior notice" (terms, section 3).
5. The Scale price is stated twice. $299/month for 600 calls on the pricing page, $299.95 in the help center.

Where Upfirst is a good buy

At 3 calls a day Upfirst costs $59.95, less than any other ready-made AI receptionist in our table at that volume. Calls under 15 seconds are not billed; Rosie rounds every call up to a full minute.

At 13 a day, $227.45 is less than Rosie, Phonely and Smith.ai AI Receptionist at that volume. It is more than NextPhone's flat $199: Upfirst costs more than NextPhone from about 353 calls a month.

Upfirst against other AI receptionists

From 5 calls a day Goodcall costs less than Upfirst, and at 13 a day NextPhone does too. Every option priced against Upfirst, with where each one passes it, is on Upfirst alternatives.

One full-time receptionist on the BLS median wage costs $4,399 a month with benefits and turnover, 19.3 times Upfirst at 13 calls a day: hire vs AI receptionist.

Frequently Asked Questions

How much does Upfirst cost per month?

Upfirst's plans are $24.95/month for 30 calls, $59.95/month for 90 calls, $159.95/month for 300 calls and $299/month for 600 calls, read from its pricing page on October 26, 2026. At 3 calls a day Premium covers every call for $59.95 a month.

Does Upfirst charge for spam calls?

No. Upfirst's pricing page says spam, telemarketing and robocalls do not count against your plan, and calls under 15 seconds or where the caller says nothing are not billed. Its help center says spam blocking is a setting to turn on.

How much does Upfirst charge per extra call?

Each plan has its own rate: $1.50 a call on Starter, $1.00 a call on Premium, $0.75 a call on Pro and $0.70 a call on Scale. Annual plans get a yearly bucket of calls instead of monthly overage.

Why does Upfirst list two prices for its Scale plan?

Upfirst publishes both. Its pricing page shows $299/month for 600 calls and its help center $299.95 a month, both read on October 27, 2026. Confirm the amount at checkout.

Does Upfirst have a free trial?

Yes, 14 days with no credit card, according to Upfirst's help center. Its pricing page says you can forward real calls during the trial.

Can I keep my phone number with Upfirst?

Yes. Upfirst's pricing page says you can forward your existing number to your Upfirst line with no porting, or port it in with free help from Upfirst.